Banking: First Federal Savings and Loan Association, Now Account Survey (80055), 1980

This collection includes political and voter polls, brand recognition studies, consumer awareness and satisfaction studies, focus group recordings, surveys of target populations, and newspaper coverage of poll results documenting numerous aspects of life in Arizona from the 1970s to the 1990s. Many of the studies were the first completed for the industry or subject area in question. This collection is arranged in four series and alphabetically and chronologically within unless stated otherwise.

Series I: Personal contains Earl de Berge's personal correspondence, published writings, and newspaper profiles. Among the personal correspondence are congratulatory letters for awards, thank you notes for public service and speaking engagements, and programs for special events.

Series II: Business includes documents showing BRC business operations. It is divided into three sub-series: Sub-Series A: Correspondence; Sub-Series B: Finance; and Sub-Series C: Projects. The bulk of the collection may be found in Sub-Series C: Projects, which contains final drafts of polling results and the analysis of these findings. The projects were originally filed by work numbers, which have been retained in parentheses for BRC reference. For public research purposes, the folder titles reflect project and/or client names and are grouped by topic. Of particular interest is the group of documents in Professional Sports showing the Arizona Cardinals football team's move to Arizona and negotiations between Arizona State University, the City of Tempe, and the Metropolitan Phoenix Sports Alliance.

Series III: Publications houses published materials showing the BRC's widely distributed survey work. Other materials not published by the BRC, primarily the Field Report and Polling Report, can also be found here. The influential Rocky Mountain Poll, which brought the BRC's polling work to national attention, deals with a wide variety of issues important to the American West including urban growth, the environment, transportation, and energy. This series has been divided into six sub-series: Sub-Series A: Brochures and Newsletters, Sub-Series B: BusinessTRACK©, Sub-Series C: HispanicTRACK©, Sub-Series D: Polling Report, Sub-Series E: Rocky Mountain Poll, and Sub-Series F: Questionnaires.

Series IV: Media consists primarily of newspaper clippings and sound recordings from BRC focus groups. Newspaper articles and press releases are filed chronologically. Sound recordings are arranged according to format and chronologically within.